[COMPANY solves PROBLEM by SOLUTION]
https://www.loom.com/share/5bbdeb480ba84e65b1b3de8c190e2003
[Optional Loom video of founder interview]
[Pass, Hold or Pursue. The reasoning that guides your convition]
Mission / Vision
[What guides the organization and team?]
Highlights
Key Risks
Target Market / Customer
[Who specifically is the initial customer]